Thursday, July 31, 2008

Scapegoat: Next steps

Scapegoat is one of my favorite clients. They make really nice jackets that will look good and last for a long time.

I've been working with them for three years now, and we are about to start working on the 2009 print catalog. They don't have an agency, just some in house designers. So the shoots are art directed by all of us together, which works because the brand is small, focused, and clear.

The other day we met to start nailing down some ideas and I'm pretty excited about how things are looking, it should be a great project. Scapegoat is all about creating interesting, whimsical, clever images that are like open ended questions. Which is a great end goal to think about when making pictures.

No comments: