Tuesday, April 27, 2010

Sagmeister the Type Meister

Stefan Sagmeister has vision. Enough vision for a bank to fly him and a film crew around the world to make an incredibly beautiful, expensive, hand crafted commercial based on the concept of his environmental typography. 

This is encouraging stuff.  I like when big companies go the extra mile to make something beautiful.  Enough words, here are some picrtures:

And here is the man himself, talking process and craft, along with a look (you guessed it) behind the scenes:

There's a ton more BTS stuff over here. Thanks to PFSK for the find...

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